Set it once, let it run forever
Build sophisticated approval chains, quality controls, and publishing sequences that execute flawlessly without manual intervention. Enterprise automation that eliminates bottlenecks before they slow you down.
Route every campaign through the right approval chain
Intelligent workflows automatically send templates, campaigns, and journeys to appropriate reviewers based on content type, audience size, and compliance requirements.
Configure approval paths for different content types. Set up different review processes for different campaign types. High-stakes launches can require executive approval while routine newsletters use streamlined checks.
Parallel review for faster turnaround. Multiple stakeholders review content simultaneously when possible, with intelligent conflict resolution that consolidates feedback and identifies blocking issues before launch.
Brand consistency enforcement. Automated quality control checks every campaign against brand guidelines, compliance requirements, and performance benchmarks before messages go live.
Compliance verification built-in. Workflows automatically verify campaigns meet GDPR consent requirements, CAN-SPAM regulations, and industry standards. Launch with confidence knowing messages are compliant.
Catch errors before customers see them
Every template, image, and message gets automatically validated against your brand guidelines. Wrong fonts, off-brand colors, and inconsistent messaging get flagged before launch.
Perfect timing coordination. Complex multi-channel campaigns execute perfectly with intelligent sequencing that ensures consistent messaging and optimal timing across email, SMS, WhatsApp, and push.
Fallback strategies that work automatically. When primary channels underperform or encounter delivery issues, workflows automatically trigger backup channels and adjust messaging to maintain campaign effectiveness.
Coordinate launches across every channel
Launch sequences consider time zones, channel performance patterns, and customer preferences. Your Black Friday email, SMS, and push reach customers in perfect sequence.
Bottleneck detection and resolution. AI monitors workflow performance and identifies steps that consistently slow down campaign launches. Get recommendations for process improvements that reduce time-to-market.
Performance analytics that drive decisions. Track how different approval processes, quality checks, and launch sequences impact campaign performance. Optimize your workflows based on data, not assumptions.
“With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.”
Frequently asked questions
Bird workflows support multi-step approval chains, parallel review paths, conditional branching, time-zone aware scheduling, automatic fallback strategies, and cross-channel coordination. Any marketing process can be automated.
Yes. Configure separate review processes for different campaign types based on content type, audience size, and compliance requirements. High-stakes launches require executive approval while routine newsletters use streamlined checks.
Every template, image, and message gets automatically validated against brand guidelines, compliance requirements, and performance benchmarks. Wrong fonts, off-brand colors, inconsistent messaging, and compliance issues get flagged before any message goes live.
Yes. Complex multi-channel campaigns execute with intelligent sequencing across email, SMS, WhatsApp, and push. Launch sequences consider time zones, channel performance patterns, and customer preferences for perfect coordination.
AI monitors workflow performance in real-time, identifies steps that consistently slow down campaign launches, and provides recommendations for process improvements that reduce time-to-market.