现代商业是建立在客户反馈之上的。你需要数据来创造更好的客户体验，或者甚至只是为了提供你的服务。许多企业遇到的问题是，没有人喜欢填写表格。

Forms are a hassle — whether you’re asking customers to fill them out with a pen and paper or in a browser. In fact, 超过81%的人最近至少放弃了一种形式。

In a world that’s become increasingly mobile and on-the-go, more than 57%的消费者在信息应用上与品牌建立联系 to book flights, make a purchase online, launch customer complaints or fill out user experience surveys. So, why not use a mobile communication tool to get a customer to fill out surveys without making them fill out a dreaded form?

输入短信Chatbots

双向短信提供了一种有效的和个人的方式来与你的客户开始对话。它也是收集客户反馈的一个很好的工具，不需要在互动中为你的一方配备太多人员。如果你建立一个短信聊天机器人，你可以得到所有你需要的信息，以最小的人力开销来填写基本表格。

以下是您应该使用chatbots 填写表格的 5 个理由。

1. 速度问题. Customers are used to on-demand everything. Making them go through long and complicated forms can spoil the customer experience. Message them a few, simple questions and they can click that SUBMIT button sooner.

2. 营造氛围. 89%的人在移动端获得积极体验后更愿意推荐一个品牌. Give your customers a brilliant experience by helping them change that flight faster.

3. 晋升 报名. Help your customers sign up for your loyalty programs while they’re in your store by giving them the choice to register with a few SMS messages while they’re standing in line.

4. 提高回复率。 Text messages have a 94%的打开率, compared to 25%用于电子邮件. Improve your chances of getting a reply.

5. 按客户的要求满足他们。 Communicate on the messaging apps customers already use with their friends. They’ll think of you as the modern company that sent them a few text messages instead of an old-fashioned email.

巧妙利用短信形式

短信表单可帮助您提高回复率、改善客户体验并创建更好的表单。在客户最喜欢的通信方式channels 上，在他们自己的时间范围内，通过简单的短信与他们取得联系。

Want to start using simpler forms? 报名参加 with MessageBird to learn how we can give your developers a solution that will work for you.