今天，我们要谈的是交付和物流中透明度的重要性。

企业可能会错误地认为，一旦他们的客户完成了一个订单，工作就基本完成了。然而，一旦客户参与了广告并购买了产品，将产品送到他们的家门口可能会影响整个体验。由于行业的竞争性和技术的进步，客户在购买周期的这一时期的期望值提高了，他们认为与供应商的沟通就在他们的指尖上。

ǞǞǞ yearly cost of failed deliveries in the retail industry alone is $1.98B*. ǞǞǞ cost of customers switching providers due to poor service is a whopping $1.6T*. Looking beyond just the financial loss due to ineffective delivery communication, your brand itself can take a hit. 80%* of customers believe that the experience they have in interacting with the company is just as important as the products or services that they receive. That means, it’s not enough to create and ship a fantastic line of artisanal deer yogurt — it also has to arrive on time, and with plenty of notice.

It’s a high-stakes game, but there’s no need to feel discouraged, transparency with delivery drivers and customers doesn’t have to be a challenge. At Bird, we’ve come up with some easy-to-use solutions to navigate this last-mile customer communication and innovative delivery companies are already leveraging these capabilities.

1. 发送个性化的更新信息: Automate communications through WhatsApp to keep customers in the loop with order confirmations and proactive updates.

2. 提供替代性交付方案: Put customers in control by enabling them to reach out to you quickly and easily through their preferred channels while providing alternate times and pickup points.

3. 提供实时的订单状态检查: Process up to 1000 requests per second, sending and receiving locations, video, and images in real time.

The thing is, adopting methods like these doesn’t have to require a complete overhaul of your existing strategy. Using tools like Bird Programmable Conversations or Flows, you have access to flexible methods that you can apply to your business however they suit best.

Programmable Conversations empowers you with an omni-channel communications solution accessible through a single API. With SMS, WhatsApp, WeChat, Messenger, Telegram, and Line all at your fingertips, you can keep in contact with your customers on their terms. In the context of transparent communications, it’s easier than ever before to stay in touch.

Flows, on the other hand, provides a solution if you want to build automated communication flows using a variety of channels, but don’t want to devote developer time to do so. We wanted to keep things easy and accessible to everyone, so our user-friendly visual editor enables you to create your communications workflow for Voice, SMS, and webhooks without a single line of code. Automate, prototype, and deploy customer communication flows within minutes.

More than 50%* of support queries for delivery companies relate 到 location of a package and changes 到 delivery. By adopting a proactive approach in sending personalized updates, you can save your business time and money while also making a positive impression on your customers. The prioritization of transparency with delivery and logistics isn’t an optional business strategy, it’s critical to creating and retaining your customer base. Fortunately, the solutions are plentiful and varied, and 在 end of the day, it’s just about picking the one that suits you best.