ǞǞǞ rise of online shopping giants like 亚马逊已经改变了关于人们如何进行购买的一切。 But you might be surprised to learn that more people still buy in-store than online. So, how can you keep up, and get customers buying from both your webshops and your brick-and-mortar stores?

通过衔接线上和线下体验。

零售业的购买途径正在走向移动化

即使顾客更经常在实体店购买，他们仍然使用智能手机来做大部分的腿部工作。请牢记。

• 37% of consumers today look to social media for inspiration before making a purchase.

• 34% get inspiration from websites before buying in-store or online.

如今，你的客户期待着能够吸引他们进入你的商店的数字体验。那么，为什么不使用SMS来给他们提供大量的理由来购买你的产品呢？

专注于CPaaS

SMS 和 WhatsApp 真的无处不在。您的买家很可能已经在使用channels 与朋友聊天了。

Plus, more than 50% of customers feel that companies don’t make it easy to contact them.

CPaaS（通信平台即服务）解决方案，如SMS，可以带来巨大的变化--并将休闲购物者转变为忠诚的客户。

这样想吧。

• 91%的消费者实际上更倾向于在那些认识和记住他们并提供相关优惠和建议的品牌购物。

• Nearly 3 out of 4 buyers surveyed 由埃森哲提供 said that a business has never communicated with them online in a way that felt too personalized. So, if your customers have opted in to messaging and left their numbers, they really want you to strike up a conversation with them.

用短信弥合线上/线下的鸿沟

考虑到他们使用的所有channels ，您的消费者在决定购买产品时无疑是在旅行。

下面是你如何使用SMS来赢得他们的青睐。

• SMS marketing. Want to create a sense of urgency that just isn’t achievable with email? Use text messages that appeal to your VIP customers and increase foot-traffic to your stores. Send out promotions based on preferences they’ve shared with you. Text them coupons or special sales that can be redeemed on or offline.

• 使用订单和交付通知 — 因此，整个过程可以通过短信进行跟踪。 This removes one of the biggest annoyances for customers: not knowing where they stand with their order. It also frees up your customer support staff to deal with more urgent issues.

• 给他们发送特别提醒。 Want to demonstrate to your customers that you’re looking out for them? Use SMS instead of email to notify people of changes to their accounts, or to flag suspicious behavior. Send them payment reminders, and even try to guide them through password resets.

• 不要忘记短信调查。 By asking customers about their experience with your company and giving them an easy and fast way to respond, you’re giving your buyers a voice while also gathering critical information that can help you make their experience better going forward.

CPaaS可以带来改变

我们已经建立了一个CPaaS平台，让像你这样的零售商通过短信--或WhatsApp，或Messenger，或微信--自然地接触到你的客户。有了这个强大而灵活的技术，你可以让更多的客户从你这里购买，无论他们是在网上还是在你的商店里排队。