You’ve heard about the mega-successful on-demand companies like Instacart or Lyft. And, you may be aware of the innovative tech tools and CPaaS solutions that drive every aspect of their businesses. But whether you’re Uber, Deliveroo, or the new kid on the block, you need to create a great first impression with your customers — so that they’ll come back to you again and again. After all, 有效的入职培训可以使用户的终身价值提高500%。.

1.验证。验证。认证。

Most onboarding processes ask customers to submit sensitive information, such as names, passwords and sometimes payment details. Passwords are hard to remember and often easy to compromise. Due to heightened vulnerability from hackers and data breaches, 2 Factor Authentication (2FA) is an extremely effective best practice for protecting data. According to 赛门铁克, over 80% of security breaches could be prevented with 2FA, and it’s a quick and easy way to verify account credentials and secure your customers’ information.

2.提供实时的客户支持

Using any new service right after you’ve signed up can be challenging. 根据一项研究，大多数公司在第一周内失去90%的新用户. But you can make it easier for your users by embedding communications capabilities into your apps. These built-in functionalities let you chat, text, or call your customers real-time, providing top-notch, in-the-moment support along the way.

3.及时发送账户通知和提醒

在你让你的用户注册后，你需要专注于给他们一个良好的第一次体验。

Let’s say your marketplace trades cleaning or repair services, and you want to help your users set up appointments. While most of this will be handled within the app, SMS (or WhatsApp, depending on which channel is more common in your region) can help you send out reminders to ensure that the first delivery or service appointment goes smoothly. 短信的全球平均打开率确实达到了94%。 and adding SMS appointment reminders to an app takes minimal engineering effort with easy-to-install 应用程序接口. Plus, the SMS you send can even link back 到 scheduling feature, allowing users to cancel or reschedule appointments as necessary.

4.全渠道的入职培训？

With a fragmented communications landscape marked by the rise of channels like WhatsApp and Facebook Messenger, it’s important to tailor your channel 到 ones your users prefer — to maximize your visibility.

您的客户也希望在他们的时间框架内了解您的产品，而不一定是在您的时间框架内。因此，如果一周过去了，新用户还没有激活账户或试用您的服务，为什么不在他们喜欢的channels 上联系他们呢？发送一条带有折扣的 WhatsApp 消息。或者，如果他们在 Messenger 上很活跃，就在那里找到他们并与他们聊天。

使用多渠道的沟通策略可以在很大程度上吸引和激励你的用户在注册过程中的正确时间采取正确步骤。

5.按需入职，永不止步

你可能认为，在你让客户注册并使用你的产品之后，入职培训就应该结束了。

但是，如果你想一想，你在不断增强你的服务，推出新的功能。你需要让你的用户了解他们需要知道的一切最新信息--让他们不断回来找你买菜、搭车或住酒店。

MessageBird的通信解决方案已被创建，以帮助按需企业通过不断创新而领先于客户的期望。

从你的用户入职到帮助他们连接，我们为按需市场的每一个方面提供动力，以确保体验的顺利进行。

Learn more about using CPaaS strategies like these today!

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