If you’re like most retailers, you’re probably always worrying about churn. No matter how dazzling your product is, research shows that consumers are constantly looking for alternatives. And really soon, right after the holidays, customers are 比以往更有可能 to stop interacting with your brand. Maybe they’ll just be worn out from all the holiday shopping and eggnog.

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But, don’t be discouraged. With a few adjustments to your marketing strategy, you can get customers re-engaged with your product in no time.

Using SMS is a great place to start. Text message marketing actually has the best open rate of all marketing channels. It’s low-cost, fast, and has a much higher response rate than email (45% vs. 6% respectively).

这里有一些最佳做法。

1.短信忠诚度计划

向你最频繁的客户提供短信折扣券。确保该交易只通过短信提供，以使优惠券具有附加价值。

2.发送缺货提醒

提醒你的客户他们几周前想买的已售完的商品。当产品回到仓库时，给他们发一条快速的短信，看看你是否能重新获得他们的兴趣。你甚至可以让他们选择保留该产品，并快速回复你的短信。

3.通过短信调查进行跟进

在购买后向你的客户发送一个简单的文本调查--搞清楚他们的体验的积极和消极因素。另外，由于短信是简短的，切中要害的，你有更好的机会引起你的客户的注意。

4.推广你的产品

One of the easiest ways to fight churn is to give customers a reason to come back to your store. Think about texting them special offers or informing them about a sale. Plus, once customers opt in to receive messages from you, you have the potential to build your mobile database, by as much as 41%的人.

5.增加商店和网站的访问量

通过短信，你可以建议一些特殊的、季节性的促销活动，这些活动只能在你的商店或网站上兑换。这些在吸引用户回到你的品牌方面可能特别有效。

6.购买和交付通知

然而，如果你想把更多的客户留在你身边（当然你也想），那就开始用SMS使你的服务个性化。你可以通过在购买后给他们发送 "感谢 "短信，或者通过送货通知让他们了解情况，来改善你的买家的体验。

简而言之，SMS 是必经之路。如果您开始发送短信而不是电子邮件，您就可以消除客户流失，真正实现营销campaigns 。

Find out more about how you can use SMS, and other CPaaS solutions, through MessageBird today.

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