Does your WhatsApp marketing vendor offer personalization, interactive content creation, analytics, and automation? Here’s how to find one if not.
准备好一睹Bird 的风采了吗？
Imagine tapping into a network of more than two billion users and delivering personalized messages straight to each person’s inbox.
That’s WhatsApp for you, the 最受欢迎的短信应用程序 in the world, with potential for customer engagement as vast as its user base. ǞǞǞ platform has swiftly evolved into a marketing juggernaut, offering businesses a direct communication line to their audience.
But mastering WhatsApp marketing isn't as easy as jumping on the bandwagon; 潜力大，复杂性也大.
To leverage WhatsApp's rich features—interactive buttons, video content, emojis, and more—you’ll also need to orchestrate and craft all these moving pieces. Some of them are only accessible through the WhatsApp商业API. Plus, Meta’s stringent approval process and quality guidelines mean you’ll have to proceed with care, or risk penalties, like messaging limits or even account deactivation.
这就需要与合适的WhatsApp marketing 供应商合作。要知道从哪里开始可能会很棘手，因此我们编写了这份指南。本指南深入探讨了四个方面--动态模板、客户培育功能、自动化和分析--在您寻找合适的解决方案时，pay 。
WhatsApp marketing 供应商应具备的条件
动态、吸引人的信息模板
Message templates are the bread of butter of WhatsApp marketing. Every message you send to WhatsApp users must originate from an approved template. You need to create customizable message templates that not only engage your customers but also pass the approval process with flying colors.
Here’s what a great WhatsApp vendor should be able to do to help you with that:
1.整合丰富的内容
WhatsApp 与其他营销channels 不同的是，您可以用丰富的内容来强化您的信息，使其更具活力。您选择的供应商应能让您定制 WhatsApp 支持的所有内容类型，包括
丰富的文本 with varied fonts and formatting options to emphasize key points.
Buttons to invite customers to click on interactive calls-to-action.
图片 to visually captivate and inform audiences.
GIF that add a lively, attention-grabbing element to your comms.
视频 to engage your audience with visual content.
表情符号 to convey emotions or humor, making messages more relatable and human.
地点 to guide customers to physical stores or add context to interactions.
列表 to organize information for clarity.
旋转木马 to showcase multiple products or options in a single message.
丰富的内容可为客户带来更身临其境的体验，为您的信息模板增添亮点，使其更令人难忘、更吸引人。
2.利用个性化
在WhatsApp marketing 中，个性化不仅仅是一项功能，它还是创建能与受众产生深刻共鸣的信息的必要条件。WhatsApp marketing 供应商能够为您量身定制直接面向每位客户的沟通方式。理想的供应商应具备以下能力：
个性化变量： Top vendors will pull from customer data to insert dynamic variables into your message templates, such as customer names, past purchases, or other relevant information.
电子商务集成： Look for the ability to integrate with your online storefront to supercharge your personalized communications. You can send out personalized product recommendations, individualized promotional offers, or updates related 到 customer’s latest interactions with your brand.
细分： This is basic but critical. Choose a partner who can divide your audience into groups based on various criteria, so you can send each group content that’s highly relevant to their interests.
模板定制: You need a way to modify your templates over time to better speak to your various segments as their communication preferences evolve. For example, GIFs worked well across generations five years ago, but now, 他们与 Z 世代没有共鸣.
Every WhatsApp message is an opportunity to have a meaningful conversation with a prospect or customer. 个性化 is the key to unlocking those opportunities because people expect and crave content that’s highly relevant to their preferences.
3.管理模板审批
WhatsApp requires every message template to undergo a stringent approval process before you can proactively send it out to customers. This is because Meta is tough on spam and aims to maintain a high standard of quality for all messages sent by brands on WhatsApp.
以下是WhatsApp marketing 供应商如何指导您顺利完成审批流程：
为模板创建提供指导: Top vendors will give you intuitive tools complete with clear instructions for crafting compliant templates, such as advice on language, format, and content that aligns with WhatsApp’s approval criteria.
提供实时状态更新: It should be easy to keep track of the status of all of your submitted templates in real-time. Be sure you can easily see whether templates are approved, pending, or rejected at any time.
提供内置提交功能: You’ll want to submit templates directly to WhatsApp via your chosen platform. This streamlines your workflows and saves time switching between your template creator and WhatsApp proper.
分享拒绝反馈: In case of template rejection, your chosen platform should be able to provide specific feedback on why it wasn’t approved, as well as suggestions for revisions and resubmission.
For marketing managers and business owners juggling tasks and channels, efficiency is key. ǞǞǞ ability to create templates, submit them for approval, and monitor their status all within the same tool streamlines an otherwise time-consuming and complex set of processes. With a savvy WhatsApp marketing vendor, you’ll spend less time stuck in approvals and more time genuinely communicating with your customers.
培养和重新吸引客户的能力
As a highly personalized and intimate marketing platform, WhatsApp is all about the customer journey and building customer lifetime value (LTV). Your goal should be to capture and recapture interest, nurturing genuine customer relationships for the long term.
为此，理想的供应商应使您能够迎合客户的需求，根据客户行为和偏好的细微差别调整您的策略。更具体地说，一个优秀的 WhatsApp 供应商应能帮助您：
1.建立动态营销journeys
通过 WhatsApp 与客户互动需要的不仅仅是零星的信息序列。相反，您需要针对不同的客户互动和里程碑精心设计叙述内容。每种场景都是以有意义的方式与客户建立联系的独特机会。
请在WhatsApp marketing 供应商处查找这些功能：
个性化功能 Choose a vendor that offers advanced personalization tools so that you can tailor each message based on individual customer data, making communications more relevant and engaging.
自动旅程创建: Look for a platform that lets you automate moving customers through marketing journeys based on their interactions or behavior. This includes setting up triggered messages for abandoned carts, timed sequences for drip campaigns, and automated responses post-purchase.
智能计时和调度: The vendor should provide functionality for scheduling messages at optimal times, avoiding overwhelming customers while still keeping them engaged. You want your messages sent at impactful, respectful times.
行为跟踪和分析: Opt for a vendor that offers 强大的分析和行为跟踪功能. Understanding how customers interact with your messages is crucial for refining your strategies and making data-driven decisions.
2.邀请客户填写报名表
When it comes to WhatsApp, you want customers to enthusiastically say “yes!” to receiving messages from you. Sign-up forms serve as an initial touchpoint for customers to opt-in to your messages, paving the way for direct and personalized communication. Effective sign-up forms not only make this process seamless for users, but also keep your WhatsApp subscriber list filled with genuinely interested individuals.
以下是WhatsApp marketing 供应商应具备的条件：
方便用户的设计 with customizable sign-up form templates, making it easy and intuitive for users to opt-in.
QR 码集成 for quick and convenient mobile sign-ups.
全面的数据收集 to capture all the details you need, including content preferences to inform your future communications with each customer.
合规性和选择验证 to adhere to data protection laws, safeguarding your brand and your customers.
数据整合 with your ecommerce store and CRM to capture customer information accurately, completing a 360-view of their customer profile.
3.发送一次性宣传邮件
试想一下，发送一条能瞬间激起人们兴奋的信息是多么令人激动；一条如此有针对性和及时的信息，感觉就像是向每个收件人发出的个人邀请。这就是 WhatsApp 目标明确的爆炸信息的魔力所在，这种策略非常适合在您需要制造噪音、吸引眼球并让人们谈论您的最新活动、促销或重大公告时使用。
Targeted blasts are all about hitting the bullseye, and 分割 is your precision tool. The ideal WhatsApp marketing vendor transforms your audience into a canvas, where you can paint different messages for different groups.
Think of it like an archer skillfully choosing arrows; whether it's based on customers’ past purchases, demographics, or preferences they ticked when they signed up, your message will land. Personalization takes segmentation a step further in these one-off blasts, too. Find a vendor where you can address your customers by name, recommend products that align with their past purchases, or perhaps share a special offer based on their location.
这不仅仅是发送信息，而是在正确的时间向正确的人发送正确的信息。
自动 WhatsApp 对话
想象一下，您可以在 WhatsApp 上以完美的回复即时回答客户的每一个问题--准确、个性化、亲切。您可以通过将自动chatbots 与人际互动相结合来实现这样的效果，WhatsApp 的这一组合正在重新定义数字时代的客户参与。
这种将自动化效率和人类同理心相融合的策略可确保客户在 WhatsApp 上的每一次互动--无论是与机器人还是与人--都能感受到真实、联系紧密和令人满意。请记住，每一次 WhatsApp 聊天都是打动、吸引和取悦客户的机会。有了自动化，您就能大规模地做到这一点，并在需要人工的体贴和支持时立即介入。
以下是 WhatsApp 供应商在自动化方面应具备的能力：
1.利用人工智能connectors （如 OpenAI）创建chatbots
In the fast-paced world of instant messaging, responsiveness is key. A standout WhatsApp marketing vendor offers the magic of 人工智能chatbots through native integrations; they’re smart, agile, and ready to engage your customers 24/7.
Picture a chatbot that not only answers FAQs, but guides customers through their entire journey—from providing detailed product information to handling transactions, scheduling deliveries, and more.
这些无代码解决方案的优点是什么？它们将自动化的力量交到了您的手中，因此无需任何技术向导。这样，您就可以根据自己品牌独特的声音和客户需求定制聊天机器人。
2.根据需要升级为人工处理
But let's face it, sometimes the human touch is irreplaceable. Whether it's sealing a crucial deal or navigating a complex support issue, there are moments when only a human-to-human conversation will do.
理想的 WhatsApp 供应商应了解这一点，在共享inbox 中提供从聊天机器人到人工的无缝过渡。这意味着您的团队可以毫不费力地在适当的时候加入进来，从聊天机器人手中接过接力棒，添加关键的人工元素，这样客户的需求就不会得不到满足。
能够看到投资回报率最高的地方
在不断发展的WhatsApp marketing 游戏中，靠直觉行事已经行不通了。关键是要知道--真正知道--您的努力在哪些方面达到了目标，在哪些方面有所欠缺。您需要一个努力工作的 WhatsApp 供应商，以确保您花在信息服务上的钱是为您努力工作的钱。
以下是WhatsApp marketing 供应商应具备的条件，以获得最大的经济效益：
1.使用强大的分析工具
Look for analytics tools that show you exactly what you’re spending on what, and what results your campaigns are producing. Use these metrics to make data-informed decisions on what messages and campaigns need tweaks or total overhauls, pivoting your strategy with confidence and precision.
无论是确定最吸引人的内容，还是了解客户行为，分析工具都能确保您的WhatsApp marketing 战略始终以数据为导向、明智且经济高效。
快速建议: If you’re still unsure if WhatsApp marketing is really worth your time or investment, unpack the black box that is WhatsApp marketing performance 在本指南中.
2.寻求无代码支持
Gone are the days when launching a marketing campaign on a new channel felt like rocket science. WhatsApp marketing should not feel complex, technical, or like it needs a whole team of engineers to wrangle 应用程序接口.
Enter the era of no-code support. The right WhatsApp marketing vendor empowers you to set up, launch, and automate campaigns with the ease of pressing some buttons and clicking through a few menus. It should be that easy.
这就是把权力交还给你。不再需要排队等待工程资源；你的创造力应该是唯一的限制。
但是，如果您的客户不使用 WhatsApp 呢？
More than two billion people are on WhatsApp, but we need to acknowledge a simple truth: It’s not likely that all of your customers are active on WhatsApp. WhatsApp dominates in parts of Europe and Asia, but it doesn’t encompass every demographic or geographic location. This is where diversifying your channels becomes essential.
In your quest for the perfect WhatsApp marketing vendor, it's wise to consider platforms that offer 不仅仅是 WhatsApp. Your customers are scattered across various platforms, each with their own preferences and habits. Find a vendor that supports (and aligns) omnichannel communication across email, SMS, Instagram, and more. You’ll maximize WhatsApp’s potential without sacrificing the chance to interact with customers who need you to meet them on other channels.
总之，无论客户身在何处，也无论他们喜欢什么平台，都要不放过任何一个客户。 Choose a marketing strategy and vendor like Bird that’s as versatile and dynamic as your customer base itself.