ǞǞǞ line between transactional and commercial emails sometimes can be ambiguous, but both laws and industry best practices for deliverability require that some aspects, like opt-in and unsubscribe, be treated in very specific ways depending upon the message type. That’s why the team at SparkPost has created this infographic to help you understand the difference between transactional vs commercial email. It’s the email difference!

• 交易性电子邮件 are sent in response to a user’s interaction with a website or an app and are defined in strictly functional terms. Examples include password resets, shipping notifications, receipts, legal notices, and so on.

• 商业电子邮件 are sent to a list of recipients who have opted-in for promotional content from your brand. Examples include sales offers, newsletters, new product updates, email designed to increase user engagement, and onboarding, etc.

无论您发送的是交易邮件还是商业邮件，都要确保您的信息能够送达目的地、被阅读并留下深刻印象。遵循几个简单的最佳实践，就能确保您的邮件命中目标，不被垃圾邮件文件夹收走。