在WhatsApp marketing 中，质量是扩展信息策略的关键。每个企业账户一开始可以发送的信息数量都是有限的，他们必须赢得发送更多信息的权利。如何赢得？让客户持续打开并参与他们的信息。

What this means for your business is that quality is not just a priority, but a necessity. You can’t scale WhatsApp marketing without sending great messages. On the flip side, you’re doomed to fail on the platform if you just blast out thoughtless spam. 

以下是监控WhatsApp marketing campaigns 质量的方法：

1. Earn and maintain customer trust 

Winning a customer's trust isn't a one-and-done deal; it's a continuous commitment. On WhatsApp, you solidify your customers’ trust in your brand through timely, personalized communication. Each message you send is an extension of your brand's promise, and inconsistency or irrelevance can jeopardize the rapport you've painstakingly built. 

A recent Salesforce 调查 found that 65% of customers say they are more loyal to companies that offer a personalized experience. By forgoing generic outreach for personalized interactions that resonate with the recipient's preferences, needs, or past behaviors, you don't just make a sale—you create a brand advocate. 

底线是什么？将个性化作为沟通的基石，你将理所当然地赢得客户的持久忠诚。

2.优先考虑数据安全

客户知道他们的数据很宝贵。如果他们将个人信息委托给您，您就必须谨慎处理。这一点在 WhatsApp 上尤为明显，WhatsApp 是一个采用端到端加密的平台，强调对企业和消费者的数据保护。

As a brand, that means your customer’s trust comes with heavy responsibility. You need to diligently collect and manage customer opt-ins, making sure you only contact customers who explicitly agree to receive communications from you. 

这不仅仅是一种普通的礼貌，更是 WhatsApp 严格的合规政策。如果客户不选择加入，Meta 会对您的品牌进行罚款，并从您的质量得分中扣分，这可能会限制您发送信息的范围。

The good news is, Bird helps handle customer opt-ins for you so your brand is shielded from compliance issues. By gaining this approval on behalf of your customers, we protect your brand score from getting flagged by WhatsApp. 

3.了解质量评级

WhatsApp 非常重视用户的意见；由于他们无法查看加密的聊天记录，因此他们依靠用户的反馈来评定您的信息质量。如果您收到过多的阻止或垃圾邮件报告，您的质量得分就会受到影响，尤其是当这些报告是新收到的时候。

There are three quality ratings: 

• 高（绿色）

• 中型（黄色）

• Low (red) 

  
  

If your brand account reaches a low rating, your phone number status will change to Flagged, and WhatsApp will limit the number of users you can message each day. 

您的目标是将品牌账户收到的标记数量降到最低，这样您就永远不会达到低评级。想知道您的情况如何？请查看Bird 或您的 Meta Business Suite 账户，了解您当前的质量评级。

It’s not just nice to keep your WhatsApp audience happy; it’s essential for your brand’s existence on the platform. 

4.调查质量标志，避免速率限制

Understanding quality flags is one thing, but investigating them is another. When your business account receives quality flags, it sends a sign to WhatsApp that your account isn’t sending high-quality messages in line with its guidelines. And you want to avoid being flagged at all costs. 

Flags lead to your quality score plummeting which leads to rate limiting. This means WhatsApp caps how many messages you can send each day. 

“Every brand is given a starter account through which they can send a base, limited amount of messages from a marketing perspective,” says 阿尼什-查达（Anish Chadda），美国Bird. “What WhatsApp will do is it’ll actually monitor the quality of that brand’s messages. If they see you get a high number of people marking it as spam or blocking the brand, WhatsApp may deactivate your account or keep you at 100 messages a day.”

您将错过及时回复或接触潜在客户的机会。如果您收到质量标志，请立即调查：您的 WhatsApp 声誉（和营销底线）可能取决于此。

5. Keep user sentiment high 

将用户情绪视为受众感受的温度。太冷？他们没有参与进来。太热？他们可能会不知所措。恰到好处？你以最好的方式吸引了他们的注意力。让我们来分析一下恒温器的设置：

1. 信息频率: Send too many messages, and you're that annoying brand in a customer’s inbox they want to block. Too few, and you're forgotten. Find the sweet spot that keeps users engaged, but not overwhelmed.

2. 相关性: Ever gotten a message and thought, "Why did they send me this?" That's a misfire in relevance. Tailor your messages to align with user interests and needs, so that customers never think, “This message isn’t for me.”

3. 企业声誉: This is the weight your brand carries in the market. A strong reputation can make users more forgiving of a misstep, while a shaky one means you'll be on thin ice. Continuously build and maintain a solid reputation to keep user sentiment tipped in your favor.

   
   

6.盗用这份质量检查清单

You don’t have to sit around and wait for quality flags to come in. You can (and should) proactively do what you can to maintain a High rating. Here’s a step-by-step checklist to doing that: 

• 审查 30 天质量历史记录: Check your quality history for the past 30 days, regularly. This is like your business's credit score for quality of customer interactions. Keep it healthy!

• 检查模板性能: Regularly audit your message templates to make sure they’re performing well. Are some templates seeing higher engagement rates? You’re doing something right. Low rates? Time for a strategy pivot. 

• 监控用户报告和拦截: Keep an eagle eye on any increases in user blocks or reports. These are red flags that your messages might be missing the mark.

• 保存选择加入记录: Ensure you have explicit documentation of customer opt-ins. It's strict WhatsApp policy to only message customers who have opted in, and you want to be able to prove you have their consent. Plus, it’s the right way to treat you customers.

• 让选择退出成为可能: Make opting out as easy as opting in. If someone wants to leave, hold the door open for them with no hard feelings.

• 建立反馈回路: Encourage and monitor customer feedback if possible. WhatsApp can be a powerful two-way communication channel and a way to tap into user sentiment straight from the source. Your customers should serve as your marketing GPS. Without them, you're just driving in the dark.