In this article, we’ll explore organic list building, paid list building, and most importantly—ways to maximize your opt-in rate.
准备好一睹Bird 的风采了吗？
Picture this: you're in the middle of something important when your phone buzzes.
有消息传来。你看了吗？
According to research, you likely do.
In fact, 90% 的短信在 3 分钟内被阅读完毕. That's a direct line straight to your audience. But how do you build a list in the first place?
通过访问强大的WhatsApp用户名单，你可以在客户购买旅程的每个阶段与他们联系：购买前、购买和客户关怀。你将能够通过鼓励转向基于文本的沟通来巧妙地塑造客户行为。
In this article, we’ll explore organic list building, paid list building, and most importantly—ways to maximize your opt-in rate.
自然地建立你的名单
Add WhatsApp opt-ins to all of your existing lead-gen and outreach platforms, and watch your list expand naturally.
首先在你的网站上嵌入一个注册表格，或者在一个完整的登陆页面上描述你的订阅者将获得的所有好处。将选择加入作为网站的弹出式窗口，或作为联系页面的选项，则可获得加分。这使你能够很容易地收集感兴趣的网站访问者，并给他们一个低风险的方式来了解你的业务。
Using a WhatsApp chat widget makes the process even more streamlined. With MessageBird 的全渠道小工具、 you can provide instant messaging access to subscribers while keeping everything centralized in one inbox that houses all your conversations.
Consider this: more than a decade ago, Pew conducted 研究 asking Americans how they preferred to communicate. Back then, 31% of users preferred texting to a phone call. Fast forward to 2023, and the choice is clear for Millennials and Gen Z. They would rather 将对话转为文字 every time.
当你用所有传统的方法来增加WhatsApp的用户时，是时候开始跳出框框了，比如在你的电子邮件签名中加入WhatsApp的链接，提供加入的奖励，或者举办一场比赛。
用WhatsApp优化您的漏斗的每个部分
把你的漏斗的每一个部分都看作是WhatsApp选择加入的自然地点。不要犹豫，在每个层面上提醒用户这个方便的新连接方式。这可能包括：
邀请你的社交媒体追随者加入你的WhatsApp名单以获得独家信息
在你的社交资料中包括你的WhatsApp联系号码
使用二维码，让观众在旅途中轻松注册
向您的电子邮件列表发送关于您的新WhatsApp消息功能的公告并邀请他们加入
If you already use general SMS messaging as part of your strategy, you can use this method to alert users 到 opportunity for WhatsApp conversations and special offers.
You can also lean on short codes to generate your WhatsApp list via SMS. (Short codes or feature codes are a mobile device communications channel that’s traditionally used for customer support, but have fantastic marketing applications as well.) While short codes are dependent on the mobile carrier network your prospects use, you can use the 简码 associated with this type of communication to drive traffic to WhatsApp.
提供切换到WhatsApp的选项，以代替移动运营商支持的对话，也可能会增加那些无法使用可靠网络的潜在客户的转化。
Additionally, you can use interactive voice response (IVR) for customer support, meaning that customers can opt-in to WhatsApp messaging during an interaction by pressing a designated key on their dial pad. For example, you can add a menu option so that users can “move” the conversation to WhatsApp.
“To talk with an agent, press 1.
要了解您的订单情况，请按2。
要在WhatsApp上给我们留言，请按3。"
You may be surprised by how many users choose to move the conversation to a text-based option. It provides those who are otherwise engaged (i.e., 在 office, in a meeting, multitasking at home) a way to keep the discussion moving without waiting on hold or spending time on the phone with a customer service operator.
建立你的名单的付费增长策略
https://www.whatsapp.com/legal/business-policy/?lang=enAdding a paid growth strategy is simply the icing on the cake when collecting WhatsApp subscribers. ǞǞǞ more budget you have available, the farther your potential reach. If you must pick and choose where your dollars are going, it’s best to spend where your audience is most likely to reside. Here’s a breakdown of options in the paid-tactics arena.
依靠付费广告
这通常等同于在Facebook和Instagram等平台上投放在线广告。你很幸运，Facebook、Instagram和WhatsApp都是由Meta公司拥有的，这使得交叉推广非常方便。当客户点击广告上的 "发送消息 "按钮时，他们会被自动发送到你的WhatsApp频道，开始对话。
付费广告还包括更传统的形式，如印刷媒体和广告牌。这时，一个战略性的二维码可能会派上用场，自动将观众带到旅程的下一个阶段。
挖掘公关和媒体购买机会。
也许你的受众更愿意接触传统新闻媒体。以非传统的营销方式进入传统媒体，可能会以最好的方式颠覆一切；您将创造新的好奇心。例如，您可以在海报或杂志广告中加入 WhatsApp 注册页面的二维码。
与有影响力的人合作
如今，在你的角落里拥有值得信赖的社会证明与你的产品质量一样重要。与你所在领域的受欢迎的影响者合作，将为你的活动增加可信度，并使你能够借用一个温暖的、参与的用户受众。
不要把这个机会提供给任何有影响力的人。做好研究，找出你的利基市场中谁已经拥有一个活跃的WhatsApp社区。这将为你节省大量的时间，并确保你明智地花费这些钱。
然后，有了有机和付费策略，下一步就是让你的选择政策为你工作。
如何为您的WhatsApp marketing
WhatsApp 的选择加入政策 ensures businesses get permission for each type of message they send to customers. For example, if a customer opts in to receive shipping notifications, you can’t send them product recommendations.
选择程序使客户对他们收到的信息类型有更多的控制权，并确保你不会因为发送未经请求的信息而被举报或被阻止。
预先制定正确的策略，您就能获得更多合格的潜在客户，从而将营销重点放在更有可能与您合作并进行购买的消费者身上。
从你的网站开始
一个专门为添加用户到您的WhatsApp列表的着陆页或弹出式窗口可以明确要求用户选择加入。事实上，最好的做法是确保你的信息一目了然。例如，一个选择接收发货通知的页面可能看起来像下面的图片。
ǞǞǞ same can be said for paid ads, SMS messaging, chatbots, and it’s even an option within an existing WhatsApp thread. Wherever you decide to share your WhatsApp capabilities, make sure to use the opportunity to directly ask for permission to send communications to new subscribers. It’s a seamless way to introduce this new option where your customers are already active.
采取离线选择的方式
如果你有实体店，或与有实体店的人合作，请顾客在结账时登记加入你的WhatsApp名单。在收银台旁边有一个二维码，这样你可以很容易地提示他们注册。考虑包括一个快速的好处清单，以防他们犹豫不决。
如果您已将传统的印刷、公关或媒体购买作为整体营销计划的一部分，您还可以使用这些channels ，通过 QR 码、短信或易于记忆的网页登陆页面鼓励用户选择加入。
要牢记的整体选入最佳做法
Honesty and transparency are the tickets to maximizing subscriber opt-ins. The goal is for consumers to understand what they are signing up for and make the choice that best suits their needs. Then, if they do sign up, you’ve got an optimal lead in your funnel.
其他一些邀请客户选择加入的最佳做法包括：
选择清晰度。 State clearly what your business is, what type of messages they’ll receive, and how often they’ll receive them.
解释好处。 Make sure the consumer knows why it’s beneficial to them to sign up for your WhatsApp list. This may include opportunities they wouldn’t normally have access to if they’re not on your list, such as special promotions, offers, and exclusive sales.
具体一点。 Explain what types of communication are available to the customer, like shipping notifications or promotional messages.
保持简单。 Provide easy-to-follow directions. If you require too many form fields, you’ll lose your audience.
提供出口。 Making the user aware of their right to opt out of certain types of messaging empowers them to make the right choice—which ultimately is what you want when collecting qualified leads.
增加您的 WhatsApp 订阅者列表，直接与客户联系
Starting your WhatsApp subscriber list is the first step to getting in conversation with your customers. Gain subscribers through organic and paid methods, and stay honest with them throughout the process with a clear opt-in permissions. That way, once you add customers to your list, you’ll already be well on your way to earning their trust and loyalty in the years to come.
Are you ready to learn more about growing your WhatsApp subscriber list? 我们可以帮助您 get started. Alternatively, 在此查看我们的 WhatsApp 商务功能.