To hit sales targets and grow in the coming year, it’s vital to leverage platforms like WhatsApp 在 right time to capitalize on peak consumer spending periods. 

2023 data from Deloitte shows that 56% of people use social media to research products or services before the holiday shopping season. This trend is only increasing with time: 87% of Gen Z shoppers get shopping inspiration from social platforms. 

针对这些习惯制定策略并不需要花费数小时或数天的时间。

Keep reading to see the only promotional calendar you’ll need for your WhatsApp marketing campaigns in 2024, month by month. 

2024 年 1 月

• 元旦（1月1日）: Start your customers’ year off right by sending personalized messages offering exclusive deals following the holidays.

• 春节（1月22日）: Leading up 到 street parades and lion and dragon dances are days when people are eager to get their hands on everything red — clothing, tapestries, lanterns, and candles. Get inspired and theme engagement on these items via WhatsApp within countries like China, Korea, Vietnam, Singapore, Malaysia, Indonesia and the Philippines.

• 冬季清仓特卖（1 月 1 日至 15 日）: Move out your overstocked winter inventory and make room for new stock by highlighting discounted prices and limited-time offers.

• 全国爱好月（1 月 1-31 日）: Encourage your customers to pursue their hobbies by offering special discounts on related products and sharing hobby-specific content.

关键的 WhatsApp 策略： Many consumers have extra discretionary income on hand in January due to holiday gifting—create and send exclusive discounts to a broadcast subscriber list to take advantage of this.

2024 年 2 月

• 情人节（2月14日）: Ensure your target audience feels the love by sending special gift ideas, recommendations, or limited-edition product line promotions via WhatsApp.

• 第八届超级碗（2 月 11 日）: Amp up your brand exposure on game day by targeting sports and entertainment enthusiasts with real-time updates and interactive, event-based content.

• 总统日（2月19日）: American businesses often honor their country's leaders and history by offering patriotic-themed promotions and exclusive content that bakes in historical trivia.

关键的 WhatsApp 策略： Implement a chatbot that provides personalized gift recommendations based on the recipient's preferences and budget, perfect for occasions like Valentine's Day.

2024 年 3 月

• 国际妇女节（3 月 8 日）: Use WhatsApp to celebrate women by highlighting female-led businesses or partners, offering discounts on women's products, and sharing inspiring stories.

• 圣帕特里克节（3月17日）: Embrace the luck of the Irish by running a campaign that includes themed messages, fun contests, and maybe an exclusive green product or two.

• 春假（3 月 1-15 日）: Wash the winter blues away by sending customers discounts and promotions on the hottest fashion, gadgets, and accessories that will take their vacation 到 next level.

关键的 WhatsApp 策略： Position your brand as one that knows what’s trendy and isn’t afraid to share those recommendations with customers—it’s an excellent way to promote new products and fresh restocks.

2024 年 4 月

• 耶稣受难日（3 月 29 日）/复活节星期一（4 月 1 日）: Hop into the long Easter weekend by serving up themed promotions on products and running contests like a virtual Easter egg hunt.

• 地球日（4 月 22 日）: Emphasize your commitment to sustainability by promoting eco-friendly products or initiatives and sharing tips for reducing consumer carbon footprint.

• 国王节（4月27日）: This day is filled with concerts, flea markets, community gatherings, and of course, orange outfits every April in the Netherlands. Share your commitment to this specific subset of your audience by acknowledging this important holiday and maybe even running promotions on your goods to celebrate.

• 春季大扫除（4 月 15-31 日）: Out with the old, in with the new—help your customers refresh their homes or style by offering discounts on wardrobe and decor essentials.

关键的 WhatsApp 策略： Make spring cleaning less about clutter and more about organization with WhatsApp conversation centered around life hacks and user-generated content, like sharing before-and-after photos of home makeovers.

2024 年 5 月

• 母亲节（5 月 12 日）: Show appreciation for mothers everywhere by offering special discounts on gifts, organizing exclusive giveaways, and sharing heartwarming user-submitted stories.

• 五月五日节（5月5日）: Use WhatsApp to target segments of your audience with Mexican-themed products, traditional recipes, virtual event invites, and other cultural celebrations.

• 阵亡将士纪念日（5 月 27 日）: Honor fallen heroes and show support for veterans and their families with special discounts, supporting charity groups, and sharing stories of courage.

关键的 WhatsApp 策略： Use your broadcast lists to send subscribers reminders to place orders by a specified date and time so their products or services will arrive before Mom’s big day.

2024 年 6 月

• 父亲节（6 月 16 日）: Give dads a shout-out with unique gift recommendations, fun content like quizzes and polls, and limited-time giveaways guaranteed to make their day. 

• 毕业季（6月1日至15日）: Celebrate recent graduates by sending people gift suggestions, personalized product recommendations, and discounts on post-graduation essentials—new apartment decor anyone?

• 世界音乐日（6 月 21 日）: Embrace the universal language of music by promoting any music-related products, organizing virtual jam sessions, and sharing curated playlists.

• 圣约翰日或中秋节（6月23日或24日）: This European holiday marks the longest day of the year and always involves gatherings of friends and family, great food, and wildflowers. Make sure your WhatsApp audience is prepared to celebrate with all of the right garb, grub, and garden goods.

关键的 WhatsApp 策略： Ensure your chatbot is equipped to answer all your customers’ holiday-related product questions, making it easy for them to find the perfect gift for a father, recent grad, and more.

2024 年 7 月

• 夏季促销（7月1日至15日）: Help your customers have fun in the sun by offering promotions on any summer-themed products, such as swimwear, outdoor gear, and vacation essentials.

• 独立日（7月4日）: Celebrate the Fourth of July by sending recommendations for red, white, and blue products or contest sweepstakes information.

• 巴士底日（7月14日）: This French fan-favorite holiday features parades and parties. Honor your French audience by offering special promotions and discounts in connection with this historical, important day.

• 世界表情符号日（7 月 17 日）: Incorporate lots of (or, if you’re bold, exclusively) emojis into your messaging and ask your audience to share their favorite emoji or related online memes. They can even vote via an interactive quiz and see how thousands of other recipients respond.
  
  

关键的 WhatsApp 策略： Leverage multimedia assets in your WhatsApp messages to further entice engagement from your target audience and dazzle them with your brand’s digital style.

2024 年 8 月

• 夏季清仓（8 月 1-15 日）: Clear out your summer inventory and get ready for fall by offering major discounts on seasonal products by sending notifications about limited quantities and limited time offers.

• 返校（8 月 15-31 日）: Help families prepare for the upcoming school year by sharing discounts or promotions or relevant items, like school supplies, backpacks, electronics, and clothing. 

• 全国爱犬日（8月26日）: Drive WhatsApp engagement with the pet lovers in your brand’s community by organizing pet photo contests and awarding giveaways based on user-generated content.

关键的 WhatsApp 策略： Get granular with your audience or buyer data to personalize your WhatsApp content. During a back-to-school promotion, certain items may entice individuals who have kids in a specific grade level or region.

2024 年 9 月

• 秋季时装发布会（9月1日至15日）: Once summer comes to a close, fashion retailers provide subscribers or VIPs with early access to and discounts on their new fall collection.

• 劳动节（9月2日）: Many businesses use the last long weekend of summer to finish their stock cleanout, using channels like WhatsApp to send eye-opening discounts or BOGO offers to customers.

• 秋季促销开始（9 月 21 日）: The transition from summer to fall isn’t just for the fashion industry—capitalize on returns to work and school by serving your target audience with promotions they don’t want to miss.

关键的 WhatsApp 策略： Fine-tune your messaging timing and frequency to ensure you’re able to send your customer base multiple content snippets before and during a marketing campaign without it feeling spammy. 

2024 年 10 月

• 万圣节（10 月 31 日星期四）: Embrace the spooky season by offering Halloween-themed promotions and giveaways for the best costume pictures through your WhatsApp feed.

• 乳腺癌宣传月: Show support for breast cancer awareness and highlight your brand’s socially conscious side by participating in charity initiatives or donating a portion of sales to breast cancer research. 

• 全国披萨月: Universally loved days like this one practically cry out for themed content and messaging to engage customers; pizza topping polls, quiz-based contests, and lots of those pizza emojis should be on the menu.
  
  

关键的 WhatsApp 策略： Personalize your WhatsApp chatbot’s welcome message to match the occasion, whether it’s to highlight a charitable endeavor or invite engagement with a Halloween or pizza-themed piece of content.

2024 年 11 月

• 排灯节（11月1日）: For Hindu families and others around the world, Diwali is a celebration of “the victory of light over darkness, good over evil, and knowledge over ignorance.” People often gather together and celebrate with large meals, great food, lanterns, fireworks, and candles. Help your audience celebrate by pointing them to links that’ll make hosting people for the festivities feel simple.

• 感恩节（11 月 28 日）: Thanksgiving isn’t only about turkey and stuffing anymore. The immediate calm before the Black Friday Cyber Monday (BFCM) storm is when many consumers start their holiday shopping, and when retailers begin rolling out promotions.

• 黑色星期五（11 月 29 日）: It’s the biggest shopping event of any calendar year—one that 敛财约 98 亿美元 in 2023, up 7.5% year-over-year. Regardless of what you sell, leverage deep discounts, flash sales, and other time-bound tactics to maximize sales.

• 小企业星期六（11 月 30 日）: Champion independent businesses in your area by spotlighting local merchants as part of your BFCM campaigns. Doing so can also improve your brand’s global reputation with consumers.

关键的 WhatsApp 策略： Make sure your target audience knows all about your exciting Black Friday and Cyber Monday deals well in advance of the big weekend blitz. Start sending messages to relevant  lists several weeks early.

2024 年 12 月

• 网络星期一（12 月 2 日）: Interestingly, the latter half of BFCM tends to do even better than the start of the long weekend, generating nearly $12.5 billion in sales in 2023. Take advantage of the increased online traffic loads with fresh deals and discounts as everyone rushes to get their purchases processed and holiday shopping underway. 

• 捐赠星期二（12 月 3 日）: After BFCM, Giving Tuesday is a great opportunity to extend promotions while also giving back—consider participating in this global event by donating sales proceeds to worthy causes.

• 圣尼古拉斯日（12 月 5 日）: On this day, children in European countries are often given gifts, baked goods, or candy. For brands that sell children’s clothing or toys, the days leading up to this holiday can be bigger than Christmas for these countries.

• 节日礼品指南: Help your customers find the perfect gifts for their loved ones by creating the perfect holiday gift guide, preferably in an interactive format, and let WhatsApp be the delivery vehicle.

• 12 天圣诞节（12 月 13-25 日）: Create a series of promotions, discounts, or giveaways that serve as a countdown to Christmas Day, with daily messages highlighting exclusive deals or contests.

• 节礼日（12 月 26 日）: Traditionally, this was a day of giving back for Commonwealth nations like Britain, Canada, Australia, and New Zealand. People would donate a gift they received during the Christmas season, but often companies offer large discounts on this day — and yours should be one of them that promotes those deals via WhatsApp.

• 除夕（12 月 31 日，星期二）: Say goodbye to the year that was with one last blow-out promotion. Use audience data to personalize your messaging and help consumers celebrate in style.

关键的 WhatsApp 策略： With an abundance of brands sending promotions to consumers during the holiday shopping season, keep your messaging clear and concise. Create a sense of urgency but don’t be intrusive—only some folks will want a branded message sent to their phone on Christmas morning.

请记住，这些只是 2024 年期间众多促销机会中的一小部分。请根据您的企业形象和市场主题，定制您的WhatsApp marketing 方法，一切以提高客户忠诚度和建立大规模联系为重点。