Unlock the potential of WhatsApp this holiday season with our comprehensive guide. Dive into proven strategies to boost customer loyalty, drive conversions, and maximize revenue through targeted messaging.
准备好一睹Bird 的风采了吗？
假日季为全球各地的企业提供了一个机会，以强势姿态结束一年的工作，吸引受众，并为未来的成功奠定基础。但是，在播放节日广告歌和闪烁童话灯的同时，企业也在拥挤的市场中充斥着噪音。
如今，企业不能仅仅是商人，还需要成为知己、顾问和友好的伙伴，尤其是在节假日期间。他们需要对话式营销来实现这些目标。
为什么说 WhatsApp 是假日宣传的完美选择？
If conversational marketing is the song of the season, then WhatsApp is the leading melody. With over 20 亿活跃用户 globally, WhatsApp isn’t just another messaging app; it’s where people connect with loved ones, make plans, and yes—engage with their favorite brands.
Its intimate, user-friendly interface makes it the ideal platform for businesses to establish genuine connections with their customer base. Plus, businesses see 打开率超过 75 on WhatsApp, which blows other channels out of the water.
But you won't unlock WhatsApp’s full potential by blasting promotions or last-minute deals. Instead, you need to craft holiday campaigns and strategies that actively engage customers who choose to connect with you.
3 种 WhatsApp 活动策略，让您找到受众、发展受众并取悦受众
时间在流逝，现在是解开 WhatsApp 节日营销成功秘诀的时候了。请继续阅读，了解如何开展精彩的 WhatsApp 节日营销活动，这不仅能提高销售额，还能加深您与受众之间的联系。
1. 不要放弃发展订阅者名单
随着假期的临近，您可能会认为在 WhatsApp 上扩大品牌影响力为时已晚。然而，一个人的最后期限就是另一个人的黄金机会之窗。
增加订阅者名单不仅仅是统计大量的名字，而是要培养与每个人的真正联系。有了正确的策略，每一个新订户都代表着一种可能性：潜在的忠实客户、回头客的机会，以及在节日欢乐消退后仍能长久维持的关系。
让我们研究一下在假期前提高 WhatsApp 用户数量的两种策略。
在正确的地方推广您的 WhatsApp
It’s not enough to create a WhatsApp and expect customers to come find you; you have to go out and find your customers where they already spend their time.
利用多个接触点，如
Your website:
没有比您自己的网站更适合让客户选择接收信息的地方了。无论是在主页、产品页面，还是在 "联系我们 "页面，只要是您的社交网站，都可以邀请客户通过 WhatsApp 进行联系。
社交媒体
您品牌的社交媒体平台是熙熙攘攘的参与中心。在 Facebook、Instagram 或 TikTok 上的生物链接、故事或专门帖子中推广您的 WhatsApp 频道。让您的追随者知道，他们可以通过 WhatsApp 进行更个人化、更直接的交流。
电子邮件
在您的时事通讯或促销邮件中，加入一个行动号召，敦促读者在 WhatsApp 上与您联系。一句强调 WhatsApp 独家优惠或更新的简短文字就能起到巨大的激励作用。
零售店
对于实体企业来说，销售点促销可以创造奇迹。在收银台的收据或传单上印上二维码，甚至在简单的标牌上呼吁顾客加入您的 WhatsApp，都能起到巨大的作用。
其他地点
跳出框框，考虑实体或数字广告牌、交通广告空间，甚至产品包装上的二维码。
收集客户偏好
增加订阅者名单是第一步，但如何与每一位新订阅者产生共鸣才是真正的挑战。这就需要收集客户的喜好。
As soon as users opt into your WhatsApp channel, seize this opportunity to understand them better. Start with a friendly, quick survey, asking about your customer’s preferred:
兴趣爱好: Do they lean more towards certain types of products or services that you offer? This information can guide product recommendations during the holiday rush.
更新频率: How often do they want to hear from you? Some people prefer monthly updates to weekly digests, while others would be open to daily flash deals.
内容偏好: Are they only interested in discounts and promotional offers? Or would they like to receive other types of messages from you, such as tips, recipes, or even heartwarming holiday stories?
Collecting these preferences doesn't just personalize the interaction—it gives subscribers agency over how you communicate with them. Respecting their preferences is critical. You can most consistently respect your subscribers’ wishes by leaning on automation to make sure they only ever receive messages related to what they originally asked for.
这里有一个重要说明： Be sure customers know if WhatsApp serves as a feedback channel as well. If it is, share how they can provide feedback to your brand or make direct inquiries with your support team.
品牌倾听，消费者回应。在狂热的节日气氛中，这种个人化的接触可能会成为您的与众不同之处，并证明您是真正关心消费者的，从而使未来的互动更有意义。
2. 将 WhatsAppjourneys 整合到您的整个系统中。campaigns
Just because WhatsApp is a peer-to-peer platform doesn’t mean that you should write and send each message by hand. In fact, automation is the secret to making WhatsApp marketing campaigns at scale possible, especially during the holiday rush. Automation not only streamlines operations, but also ensures timely, relevant interactions.
让我们来探讨一些自动化策略，它们可以在这个假日季节扩大您的品牌影响力（和销售额）。
欢迎系列
First impressions are everything. Start with a bang by deploying a welcome series themed around the holidays. Send a sequence of messages that introduce your brand, share your holiday offerings, and get them excited for the festive season.
热情洋溢的问候和对订阅的感谢，再加上独家优惠或节日系列的抢先预览，可以让新订阅者满怀期待地进行首次购买。请记住，我们的目标不仅仅是提供信息，更重要的是激发和吸引用户。
放弃提醒
It's a common scenario: a customer adds items to their cart or browses through a collection, only to get distracted or decide not to purchase. Set up automated reminders that nudge these customers, emphasizing the limited time they have to place their order to receive it by key holiday milestones.
一个简单的信息和图片，如 "还记得你喜欢的这双靴子吗？如果你想在圣诞节前穿上它大摇大摆地走在大街上，现在只剩几天时间订购了！"这样的信息和图片可以重新激发兴趣，促进转化。
库存警报
Nothing says urgency like a low stock alert, especially for items on a subscriber's wishlist. Automate alerts that notify subscribers of stock levels for items they've shown interest in, increasing urgency.
通过 "您浏览的玩具火车套装？库存仅剩 5 套！"或 "好消息！您喜爱的冬衣又有现货了。趁现在还没卖完，赶紧抢购吧！"
订单跟踪
With the influx of orders during the holiday season, customers can grow anxious about whether they’ll receive their purchases on time. You can soothe these concerns with automated order tracking.
从下单到送达，让您的订户随时了解情况。发送实时更新，让客户在每个阶段都能跟踪他们的购买情况或重新安排送货时间。这不仅能管理客户的期望，减轻支持团队的负担，还能增强客户对您品牌的信任。
退换货
Post-holiday returns and exchanges are inevitable. Rather than letting them become a point of frustration, use automation to transform returns and exchanges into a smooth experience for everyone.
设置自动对话，引导客户逐步完成退货流程。回答常见问题，提供退货标签，甚至建议替代产品或尺寸。速度和简单是关键。通过减少摩擦和挫折感，您可以将潜在的负面体验转化为积极的接触点，进一步巩固客户的忠诚度。
3.制作吸引眼球、令人愉悦的个人 WhatsApp 内容
Content is the beating heart of any successful marketing campaign. With the holiday season around the corner, you have a plethora of opportunities to send meaningful, engaging, and timely messages to your subscribers.
以下是一些确保您的品牌熠熠生辉的内容创意：
季节性批量发送campaigns
黑色星期五 "和 "网络星期一 "等重大购物活动的前几天是参与的金矿。利用这一点，批量发送campaigns ，突出与季节性节日相关的特别促销、折扣或独家产品。撰写引人注目、简明扼要的信息，营造一种紧迫感，推动订阅者进行购买。
示例: "Countdown to Black Friday! 🖤 Holiday deals dropping soon. Stay tuned to grab your holiday promo code!”
策划礼物创意清单
节日季可能会让人应接不暇--年复一年地为所爱的人准备礼物并不容易。通过分享精心策划的礼物清单，简化节日购物的麻烦，从而减轻他们的负担。在这里，了解订阅者的喜好对您个性化这些清单很有帮助。
示例: "Struggling to come up with holiday gift ideas, [Name]? 🎁 Here's a curated list of five great gifts for the home chefs in your life."
提供独家提前访问
每个人都喜欢特别的感觉。奖励您忠实的 WhatsApp 用户，让他们在销售、促销或新产品发布时抢占先机。这样既能激励他们购买，又能加强他们继续订阅 WhatsApp 的愿望，因为他们知道将来可能会获得更多的专属优惠。
示例: "Hello, VIP! 🌟 As a thank you for being a cherished member of our WhatsApp community, here's early access to our winter sale."
节后跟进
假期高峰可能已经过去，但您的参与还没有结束。在新的一年里，继续为活跃客户提供优惠、折扣或预览，以回馈他们。这是保持兴趣并为来年做好准备的绝佳方式。
示例: "A New Year treat for our star shopper, [Name]! 🎉 Enjoy 15% off our fresh arrivals. Cheers to a stylish 2024!"
突出双向交流能力
WhatsApp 擅长互动。让用户清楚地知道，沟通渠道是双向开放的。他们可以向您寻求产品建议、更多信息，甚至个性化建议。通过集成的 WhatsAppchatbots 和自动化功能，您可以即时提供量身定制的回复。
示例: "Got questions or need gift suggestions? 🤔 Drop us a message anytime, and let's chat! For quick answers, chat with our helper bot 24/7."
WhatsApp 节日活动的最后清单
As you gear up for the big holiday push, it's essential to ensure that all the pieces of your WhatsApp marketing puzzle are in place. Preparation is crucial to running a stress-free, seamless campaign that yields results.
以下是一份清单，可指导您完成这些关键的最后步骤。
✅ Proactively prepare your content assets
您的资产--您发送的信息和图片--是 WhatsApp 营销活动的核心。但您不能将其他channels 上的营销内容复制粘贴到信息应用程序中。WhatsApp 的品牌信息游戏规则与众不同。
这一点很重要: Every message you send via WhatsApp as a business that gives recipients the option to respond and start a conversation has to be pre-approved by WhatsApp, and you always have to use a template.
WhatsApp 有非常严格的合规标准，以避免垃圾信息。该应用程序会监控品牌信息的质量，并相应地停用您的账户或增加每日信息量。这意味着在 WhatsApp 上，内容质量比数量更重要--您要不惜一切代价避免垃圾信息，用真正有趣的内容吸引用户。
Here are some tools and strategies you can use to create high quality creative content assets:
创造: MessageBird is designed to facilitate seamless creation of message templates with an interactive user interface. Drag and drop blocks to create rich, interactive templates. You can even create multiple variations and run A/B tests.
本地化： Remember, holidays are celebrated differently across the globe. Ensure your content resonates with each segment of your audience by localizing message variables to cater to specific cultures, geographies, traditions, and languages.
个性化: Generic messages are easily forgotten. Make your subscribers feel special by personalizing your content instead of sending out the same message to your entire audience. Use customer’s names, past purchase history, and preferences to tailor your messages with dynamic variations.
团队协作： Communication is crucial, especially during a high-volume holiday rush. Make sure your marketing, design, and sales teams are all on the same page. Use collaborative tools and regular sync-ups to ensure consistency and avoid last-minute hiccups.
✅ Schedule messages and campaigns in advance
ǞǞǞ holiday season is chaotic and hectic. Get a head start by pre-scheduling as many messaging campaigns as possible.
通过自动计划发送 WhatsApp 消息，您可以确保消息在最佳时间到达用户收件箱，不会出现任何延迟或重叠。它可以减轻最后一刻的压力，确保您的campaigns 像运转良好的机器一样运行。
✅ Familiarize yourself with analytics
清楚地了解campaigns 的表现有助于您了解成功的样子。您可以确定哪些能引起受众的共鸣，哪些不能，从而改进您的信息传递策略。
发射前: Get comfortable with your analytics tools. Know where to find crucial metrics like open rates, click-through rates, and conversion percentages and what these mean for your campaign. You can track chatbot metrics, as well, like drop offs and conversions.
活动期间: Use these metrics to double down on what’s working, or pivot where things need to change. Tweak your templates or chatbot conversations accordingly.
运动后: Dedicate time to analyze your numbers, draw actionable insights, and refine your future strategies.
对话高于转换
就像节日的原因一样，WhatsApp marketing ，一切都关乎心灵和人与人之间的联系。虽然转化率是衡量成功的一个有形指标，但它并不是衡量活动效果的唯一指标。作为一个平台，WhatsApp 的与众不同之处在于它能够促进真正的对话，在品牌与消费者之间架起桥梁。
由于 WhatsApp 仍是一个非常新的营销渠道，因此当其他品牌未能利用其个性化潜力时，品牌就有机会抢占先机，占据主导地位。
ǞǞǞ real beauty of WhatsApp comes through in its ability to orchestrate conversational marketing with customers that are actually interested in the experience because they’ve opted-in. These are customers who want to hear from you; they’re all either close to converting or have already converted.
例如，当客户放弃购物车时，WhatsApp 可以自动进行处理：
发送 10% 折扣
Answer any product questions a customer asks
提供类似建议
检查库存等。
And you can keep everything within WhatsApp, so that customers don’t need to click on links to complete purchases. All of this drives more sales.
You don’t have to pick between conversational or conversion-focused anymore. With Bird’s WhatsApp for Business, you can be both.