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Al Jazeera, a Qatari media organisation operating in 70 countries across the world, has its own fact-checking agency called Sanad. It supports hundreds of journalists, helping them to quickly deliver comprehensive and accurate news content.

挑战

这些记者需要定期检查消息来源，并与萨纳德机构的内部编辑团队联系。这些沟通对记者的成功至关重要，因为他们需要从世界的偏远地区得到快速答复。然而，他们一直遇到几个关键问题。

• 电子邮件太慢了。 When communicating with journalists in the field, email was slow and took too much effort. If a reporter wanted to verify a specific quote or statistic, they had to find a laptop with internet access, upload images, draft and send the email, and then wait for a reply. This led to a lot of back-and-forth and was ultimately too time consuming to fact check sources on the go.

• 答复都是手动的。 Every request could only be processed by a live agent on weekdays during working hours. Meanwhile, journalists work 24/7, limiting their ability to break timely news.

• 技术是阻碍--而不是帮助。 Many field reporters work from remote areas with limited access 到 internet or even a computer. They needed a solution that was not only faster and automated, but also far more mobile-friendly and operable on low-bandwidth.

除了更有效地处理事实核查请求外，编辑部还希望授权记者轻松搜索Sanad的新闻提要，他们还希望增加对其电子邮件通讯内容的参与。最终，他们希望通过一个更方便、全天候服务、更容易使用的渠道来支持这些记者。

解决方案

The Sanad team introduced 24/7 support via WhatsApp业务 as a new way for journalists to send and receive communications with Al Jazeera newsrooms. They saw immediate benefits.

增加每日通讯的覆盖面
The Al Jazeera fact-checking agency now sends two daily newsletters to their journalists through WhatsApp, detailing the latest news stories to be aware of. They also send real-time alerts about news that has been falsified, so journalists are instantly aware of the latest fake news, too.

24/7的搜索和事实核查支持
Journalists can now search for specific news topics and keywords through WhatsApp, making it easier to find supporting articles and facts for their stories. Reporters can also identify fake news directly on WhatsApp by sending links, images, or text messages. If something is not found in the database, the Al Jazeera journalists can send claims-check requests directly to a specialised team for further verification.

"社交媒体和其他平台上的错误信息会导致破坏性后果。通过将半岛电视台与记者沟通的关键部分自动化，我们已经能够成功打击假新闻故事的传播"。

哈立德-阿提亚。 Head of Communications, Sanad at Al Jazeera

萨纳德还建立了一个WhatsApp机器人，当记者第一次联系WhatsApp号码时，可以自动识别谁是更广泛的新闻团队。然后，每个请求都会被记者的名字识别出来，并可以在之后进行查询，因为它被储存在数据库中。

缩短了对记者网络的第一反应时间
Journalists can request support through WhatsApp by submitting a ticket in seconds now. The team built specific flows to automatically answer their most recent fact-check questions. Journalists can also request a status update on their tickets in real time instead of waiting for a human response.

结果

Launching WhatsApp as an additional channel to communicate with journalists has helped Al Jazeera immensely. The Bird 应用程序接口 easily integrates with their team’s internal systems and databases, streamlining their entire fact-finding and newswire operation.

Their goal was to improve fact-checking and ultimately help their team release breaking news, faster. Now, 44% of Al Jazeera’s active journalists use the requests service through WhatsApp, making it Sanad’s fastest growing channel to communicate with journalists and handle support inquiries.

They’ve seen 173% more fact-checking requests come in via WhatsApp in 2022 compared to 2021, and 20% of their overall messages are now handled via WhatsApp.

这使他们能够为记者提供即时援助，并促进记者与萨纳德新闻室之间的全面接触。这有助于半岛电视台的记者更好地完成他们的工作，无论他们身处世界何处。

"半岛电视台每天都会收到一吨的新闻核实请求--其中许多已经在流通。以前，对每个记者的询问都不能保证得到解决。现在，他们可以自己利用我们的数据库，在几秒钟内确认新闻来源，而无需等待我们的团队回应。"

哈立德-阿提亚。 Head of Communications, Sanad at Al Jazeera